More Than a Car: Driving Hope Across Alberta with Hyundai Hope On Wheels
October 03 2025,
Across Alberta, your local Hyundai dealers believe that being part of a community means supporting it in every way we can. That’s why we are incredibly proud to be part of Hyundai Hope On Wheels, a non-profit organization with a powerful mission: to help kids fight cancer and, one day, to end childhood cancer for good.
When you choose a Hyundai, you’re not just getting a great vehicle; you're joining a nationwide movement that brings hope to children and families facing the toughest of battles.
What is Hyundai Hope On Wheels?
Hyundai Hope On Wheels is a non-profit organization funded by Hyundai Canada and its dealers across the country. Its purpose is clear and vital:
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WHAT? To fund essential research and compassionate care for pediatric cancer across Canada and to raise crucial awareness for the disease.
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WHY? Because cancer touches everyone. Nearly half of all Canadians will develop cancer in their lifetime, and it remains the leading cause of death by disease among children in Canada.
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HOW? With every single new Hyundai vehicle sold in Canada, a donation is made to Hyundai Hope On Wheels. The proceeds directly fund groundbreaking research and care programs across the country.
Our Mission: A Three-Part Promise
The goal is ambitious but simple: a future free from childhood cancer. Hyundai Hope On Wheels works towards this goal through a focused, three-pillar mission:
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Supporting Care: Directly impacting kids fighting cancer by funding programs at pediatric oncology centres across Canada.
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Funding Research: Committing millions to innovative research at world-class institutions like The Hospital for Sick Children (SickKids).
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Creating Awareness: Bringing public attention to this critical cause to inspire more action and support.
How Your Purchase in Alberta Makes a National Impact
Every time a new vehicle is purchased from a Hyundai dealership in Alberta, it contributes to this incredible cause. Your decision to buy a Hyundai helps fuel a commitment of over $4 million to support kids battling cancer across Canada. It means that you, as an Albertan and a Hyundai owner, are part of a community that is funding life-saving breakthroughs and providing comfort to families when they need it most.
The Handprint Ceremony: A Symbol of Hope
One of the most powerful traditions of Hyundai Hope On Wheels is the "Handprint Ceremony." At events across the country, brave children battling cancer paint their hands and leave their colourful handprints on a Hyundai vehicle. This vehicle then travels across Canada, becoming a rolling testament to their courage—a mobile mural of hope, strength, and resilience. Each handprint is a beacon, spreading awareness and telling a story of bravery.
The Impact by the Numbers
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Over $4 Million in total donations to date.
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$2 Million committed to funding transformative research grants.
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4 Major Canadian Pediatric Oncology Centres directly impacted.
Join Us in Driving Hope
Your local Alberta Hyundai dealers are honoured to stand with Hyundai Canada in the fight against childhood cancer. We are deeply grateful to our customers across Alberta for making this all possible through their support.
Together, we are driving hope—one child, one family, and one breakthrough at a time.
